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Why Adidas Is Still Being Haunted 👻
Plus the highest paid athletes in the world and some surprising findings.
The Uncertain Future of Lionel Messi 🇪🇸🇸🇦🇺🇸
Plus FIFA threatens to block Women's World Cup in Europe and Nike is making shoes from algae.
How PSG Owns French Football 🇫🇷
Plus tennis players to get minimum wage and Nike wins the London Marathon
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How the Premier League Became Addicted to Gambling 🎲
Plus 80% of football agents could lose their licenses and why does Cristiano Ronaldo paint his toenails black?
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How Nike Lost Steph Curry With One Word 🫢
Plus: Chelsea losses reach £1 billion and Erling Haaland promotes milk.
How Coca-Cola Hijacked Sports
Plus Mbappé is mad with PSG and Adidas replaces Beyonce with 85-year old grandmother
How Roger Federer is Building the New Nike
Plus, Nike beats Verstappen, book a stay in the Ted Lasso pub, and Lebron's golden investment.
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Athletic Interest
the business of sports.

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