⚽💎 How Louis Vuitton Is Taking Over Sports

Inside LVMH’s Billion-Dollar Sports Strategy

Anyone who followed the Paris Olympics this summer might have noticed a new player in the world of sports. Alongside the usual suspects like Adidas, Nike, and Coca-Cola, the brands of LVMH, the largest luxury conglomerate in the world, were everywhere in Paris.

This got us curious, so we dug deeper for our latest video. As it turns out, the Olympics were just the tip of the iceberg. During our research, LVMH announced a historic deal with Formula 1, and news surfaced that the Arnault family, who control LVMH, is planning to take over Paris FC, teaming up with Red Bull. From Ronaldo and Messi to Federer and Nadal, LVMH is quietly making its mark in the biggest sports arenas.

Check out our newest video to see how Bernard Arnault, one of the world’s richest men, is reshaping both luxury and sports with one bold move after another.

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