The Insane Business of Lionel Messi 🤯 🇺🇸
How Messi is on course to be the next athlete Billionaire.
Welcome to Athletic Interest.
Lionel Messi moving to Inter Miami has made lots of people very rich.
MLS advertising revenue increased 15% to $587 million.
Apple added 2 million members to its MLS subscription service.
Messi’s Inter Miami jersey became the highest selling sports jersey in the U.S.
Inter Miami’s revenue has tripled.
This is Messi Mania. Everyone wants a piece. But what about Messi? What is he doing to make money in Miami?
On the one hand, he appears to be inspired by creators like Logan Paul and KSI.
Messi revealed Más+ a few days ago, a hydration drink that looks very similar to Prime Hydration. This feels more like a move to generate immediate sales than a long-term strategy. Borrowing a proven product and adding Messi’s star power in the hope it will translate into big sales.
But Messi is also thinking long-term. He recently set up Playtime, an investment fund worth more than $200 million.
Messi wants to multiply this money as he comes to the end of his playing career. If successful, he will join the likes of Lebron James and Michael Jordan in the exclusive athlete billionaire club.
So, what is Messi’s strategy? and can he learn from the mistakes of his past to make it big in America? Find out more in our latest video.