This Random Website is the Real Winner of Euro 2024 🤯
A price comparison site just beat Nike and Adidas at their own game.
Welcome to Athletic Interest.
Euro 2024 is almost over, but who is the real winner?
On the pitch, the answer is simple…Spain or England.
But what about off the pitch? It has become tradition here at Athletic Interest for us to crown an alternative winner at every major tournament. That’s the brand which has done the best job of capitalising on the event.
This usually ends up being one of Nike, Adidas or Puma. These brands are the most visible at each tournament, sponsoring everything from players and teams to stadiums and balls. The key to success is to win when the world is watching. That’s why they spend millions to align themselves with the players and teams that are most likely to make an impact.
At the most recent World Cup, we crowned Nike as the champions. What about Euro 2024? Which of the Big Three has claimed victory?
Well, it’s actually none of them. Euro 2024 has a new winner and it’s completely random.
This company is not an official sponsor of the tournament. It has given nothing to UEFA and yet it has become one of the most popular companies at EURO 2024.