Why Adidas Lost Germany to Nike ⚽👕
An in-depth look at Nike's ground breaking deal with the German Football Federation.
Remember the seismic shift in the sportswear universe we discussed a few weeks back? Nike's bold move to outplay Adidas as the official kit supplier for the German national football team sent shockwaves through the industry and even ruffled some feathers in the realm of German politics.
This is not just about changing logos on jerseys; it's about the intense battle for dominance in Europe's largest market and the future trajectories of these sportswear giants. Given the complexity and significance of this move, our brief newsletter mention barely scratched the surface.
That's why we've taken a deeper dive into the narrative, the strategies, and the potential fallout of the deal in our latest video. Enjoy!